Put your product in front of real users. We run usability tests to uncover what works, what doesn't and why.
Duration: 3–4 days per round
Put your product in front of real users and watch what actually happens. We plan the sessions around the questions you need answered, recruit participants who match your audience, run the tests moderated or unmoderated and turn the recordings into findings your team can act on. The value is in the observing and the analysis. A problem that recurs across participants is a bottleneck; a remark from one participant is an opinion. We keep the two apart, so your team spends its time on the bottlenecks.
- Test plan
- Participants
- Recorded sessions
- Findings report
AI sets up the test script and clusters the feedback in hours; we watch, listen and keep a bottleneck apart from an opinion.
Plan
We decide what the sessions must answer and write the tasks that will answer it.
- What we do
- Decide what the sessions must answer.
- How AI helps us
- Sets up the test script.
Recruit
Participants who match your actual audience. Test with the wrong people and the results say nothing about your users.
- What we do
- Pick who takes part.
- How AI helps us
- Screens the sign-ups against your audience.
Run
Moderated for depth, unmoderated for volume. Your team is welcome to watch live.
- What we do
- Watch, listen and ask users what they expected.
- How AI helps us
- Transcribes every session and tags where people hesitate.
Synthesize
Clips, patterns and a prioritized list of what to change.
- What we do
- Keep a bottleneck apart from an opinion.
- How AI helps us
- Clusters the feedback in hours.
- Five per audience segment catches most usability problems. Beyond that you are confirming, not discovering.
- Yes, and it is usually the cheaper moment to find out. A clickable prototype tests fine.
- Yes, unless you have a user base you would rather draw from. That is often better.
Is your question not here?Jasper is happy to answer it.
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Understanding what users need
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People drop off and you can't see where or why.
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