The speed of AI and the taste and judgment of UX experts, measured by what it delivers.
What do your users need? What should your business achieve? We ask those questions first, before there is a single screen.
This forms the core.
Every choice after that traces back to the core, from the first screen to launch.
Strakzat approach: the core, make, choose, measure. And back to the core: does it meet what your users need and what your business should achieve? Then the next loop.
We make, choose and measure, and every step leads back to the core.
Something tangible, fast, to build on.
We test and choose what stays.
We measure what it delivers, and learn from it.
We repeat this, round after round.
What we learn sharpens the core, and the solution gets better every time.
An idea is rarely unique, its execution is. It comes down to a hundred small choices. AI makes us more efficient, but it cannot judge what helps your users. That takes the judgment of UX experts.
Heineken
The scoring app behind Heineken's global Star Quality program. It turns a 40-point pour assessment into a fast, fair, live competition.
“The app plays a key role in our trainings. Since working together, the value of our training sessions has clearly increased.”
NHG
Four internal apps of the operations team merged into one back-office, on a navigation the team helped build.
“The studio's design work will make several previously frustrating tasks much faster and easier.”
SPIE
Time, leave and expenses for field staff, redesigned for the phone and tested with the people who use it every day.
“UX was the driving force behind the START project, and its successful deployment proved the impact of putting users first.”
