In-depth conversations with your users that uncover their needs, motivations and pain points.
Duration: Typically 2–4 days
In-depth conversations with your users to uncover the needs, motivations and pain points a survey will never surface. We write the guide, recruit the participants, run the interviews and synthesize what comes out. We dig into concrete situations: what someone did last time, where it got stuck and how they worked around it. That gives you the real story behind the behavior, and shows where your product can make the difference.
- Interview guide
- Participants
- Recordings
- Insight report
AI synthesizes the conversations in hours; we write the guide, ask the questions and listen.
Prepare
Together we decide what we want to learn, and from whom. That becomes a conversation guide with open questions that do not lead the answer.
- What we do
- Make the questions open, so they do not lead the answer.
- How AI helps us
- Drafts a first guide from what you want to learn.
Recruit
The right participants, including the ones who churned. They are usually the most informative.
- What we do
- Pick who to talk to, churned users too.
- How AI helps us
- Screens the sign-ups against who you want to hear.
Talk
Recorded, in-depth conversations, typically 45–60 minutes.
- What we do
- Ask the questions, listen and ask why.
- How AI helps us
- Transcribes every conversation.
Synthesize
Patterns across the set, with quotes, and what they mean for the product.
- What we do
- Decide what the patterns mean for the product.
- How AI helps us
- Synthesizes the conversations in hours.
- Usually 5–8 per segment. You notice the repetition setting in and that is your signal.
- You can, but we usually advise against it. People who know the makers of the product are listening tend to hold back, and the uncomfortable, honest answer is the one you want. You get the recordings and the quotes, so you miss nothing.
- User research asks what people need, before there is a design. User testing watches them use one and shows what holds. The first sets the direction, the second checks it.
Is your question not here?Jasper is happy to answer it.
Testing whether an idea works
You want proof before budget goes into building it.
Understanding what users need
Your plans rest on assumptions nobody has checked.
Clearing the way where users get stuck
People drop off and you can't see where or why.
Optimizing your processes with custom tooling
Tools are quicker than ever to make, yet hours still go to routine work.