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Sessions with your stakeholders that set where the product goes and what it must achieve, in a vision, goals and an order of priorities everyone agreed on.

Duration: 1–3 days

A clear vision makes the next hundred decisions easier, and a product only succeeds against goals someone set. In facilitated sessions with the people who decide and the people who know the work, we work out who the product is for, what it is trying to change, what it will deliberately not do and what it must achieve for your business. We bring the structure and stay neutral, so the loudest voice does not automatically win and the quiet expert actually gets heard. You leave with a vision your team can repeat, the KPIs we measure the product against once it is live, and a priority order the whole group settled together.

  • Product vision
  • Goals and KPIs
  • What it will not do
  • Priority order

AI lines up what has already been said and written and drafts versions of the vision to react to; in the room we facilitate, so the quiet expert gets heard too.

  1. Prepare

    We talk to the key people beforehand and read what is already there, so the sessions start informed rather than from scratch.

    What we do
    Talk to the key people beforehand.
    How AI helps us
    Lines up what has already been said and written.
  2. Facilitate

    Structured exercises, timeboxed, with a neutral facilitator holding the room.

    What we do
    Facilitate, so the quiet expert gets heard too.
    How AI helps us
    Stays out of the room.
  3. Frame

    Who the product is for, what it must achieve for the business, the KPIs that show whether it does and what it will deliberately not do.

    What we do
    Set the boundaries: what the product will not do.
    How AI helps us
    Drafts the vision and the goals in a few versions.
  4. Prioritize

    Ideas and wishes ordered by impact and complexity, so there is a clear order to move forward with.

    What we do
    Rank the ideas by impact and complexity with the group.
    How AI helps us
    Sorts the ideas by theme.

  • No. We set what this product must achieve for your business and how you will see that it does. Your market and your business model stay yours.
  • A roadmap says what and when. A vision says why, and is what you use to decide what falls off the roadmap.
  • Whoever can say no, and the people who know the work. Two to twelve works; for a larger group we pick a format that keeps room for the quieter voices.

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