We take your existing brand and carry it through into the product itself, from color systems and typography to interaction patterns and motion.
Duration: Typically 10–20 days
A brand that stops at the marketing site is only half a brand. We take your typography, color, tone and illustration and translate them into the product itself, as themeable decisions rather than one-off screens. The product then feels like yours, without your designers redecorating every new feature by hand.
- Product theme
- Typography system
- Illustration style
- Brand guidelines for the product
AI tries your color and typography on real screens in many variations; we judge whether it still feels like your brand.
Translate
We work out what the brand means in an interface, down to a type scale, color roles and density that survive daily use.
- What we do
- Judge what still feels like your brand at the scale of an interface.
- How AI helps us
- Tries your type and colors on real screens, in many variations.
Theme
Applied as tokens, so the brand lives in one place and cascades from there, into light and dark mode where the product calls for it.
- What we do
- Check that the brand holds in every state.
- How AI helps us
- Applies the tokens across every screen, in light and dark.
Extend
Illustration style, iconography and motion, defined far enough that your team can add to them without guessing.
- What we do
- Set the rules so new ones fit.
- How AI helps us
- Makes icon and illustration variants in your style.
Document
Guidelines aimed at whoever builds the next screen.
- What we do
- Write the guidelines for whoever builds the next screen.
- How AI helps us
- Drafts the guidelines.
- We bring an existing identity into the product. If the identity itself needs work, we will say so and bring in a branding partner we work with regularly.
- Not necessarily. Often the existing design system can stay, and we adapt or extend it. Sometimes it is wiser to rebuild it at the same time, for instance when there are no tokens underneath. We make that call with you, up front.
- In principle, yes. Not every product needs a dark mode, so it is a deliberate choice rather than a default.
Is your question not here?Jasper is happy to answer it.
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