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Challenge

Auto.nl shifting gears

Since 2010 auto.nl has known many faces. It transformed from a webshop to private lease provider to orientation platform. In 2017 the decision was made to start over and build a webshop from scratch, focusing on excellent terms, services and online experience.

 
 
 

Styleguide

Solid, metallic & pearl

Auto.nl always has loved the orange and blue. We tweaked the colors a little bit, but remained faithful to the roots of the original brand. The bold and friendly Sailec helped us to give the pages a friendly and transparent feeling, supported by the custom icons Floos provided.

 

Navigation

Board computer

Cruise control

Electric windows

Anti-lock braking

Airco

 

Sky

#00B0FF

Orange

#FE60000

Ice

#E8F7FF

 

Homepage

Buckle up and get started

When you arrive at our digital dealership, we try to help out the oriented buyer by making it possible to look for a car using keywords or most-used filters. For those who are not sure yet, we provide several ways to make a reasonable choice further down the page.

 
 
 
 

Search results

Cars on cards

A solid presentation of the cars is of course important to both our users and our team. Besides that we wanted to provide the user with just the right information, so he doesn’t have to dig deeper in detail pages every time.

 
 
 

Which way to go?

 

Focus on experience

Putting the car in the spotlight, showing off her sexy shapes and every tiny detail on the metallic or pearl painting. That was the approach for this variaton of the detail page.

 

Focus on experience

Putting the car in the spotlight, showing off her sexy shapes and every tiny detail on the metallic or pearl painting. That was the approach for this variaton of the detail page.

 
 

Focus on information

A functional approach with more focus on information about the car and an incremental use of converting elements was the approach we pursued for an alternative detail page.

 

Check out

Shall we wrap that up for you, sir?

Once the user has fallen in love with one of the many cars, he can become the proud owner in 4 simple steps. We offer several ways of payment (even with a subscription model through private lease) and the car always comes with fair and transparent pricing.

 

Final Words

We enjoyed this large project where we had the luxury to work with a talented product team to rebuild auto.nl from the ground up. Together we established the core functionality of the extraordinary webshop and got it fully loaded to turn the automotive branche upside down!

View result
 

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