It was our goal to provide investors with a quick overview of the most promising startups and make it easy for them to invest.
Leapfunder is a Dutch startup, which created a platform for investors to find and invest in promising startups. We were intrigued by this nice concept and naturally we were very excited when Leapfunder asked us to improve their overall design. They also wanted to add a couple of new features, like a seperate page to make investments, a dashboard and make it possible for investors to connect and interact with each other.
As a UX-minded digital product agency, we knew we were the right party for Leapfunder. The first few days, we often met with their team and talked a lot. We've asked questions about the choices they made earlier for the product and tried to get a grip on the needs and wants of Leapfunders user base. When we felt we had enough intel about the difficult world of investing, we were ready to take on the design challenges.
Investing and funding is getting easier still
It wasn't easy to get the feeling of the wacky world of investing, but eventually with the help of Leapfunder and by adding overview, convenience, social interaction and an easy way to invest to the platform, we cracked the case. Especially in the first few weeks we met with the team very often and got new insights every day. In the end it was all about rounding up and getting the pixels perfect.
And even now, after completing the redesign project, we're still working with Leapfunder every week. We're very happy to be a small part of their team by tweaking the design and adding features.